With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak

VIEQUES, PR – With television inventory soon to be sold out, there are billions of dollars on the table. Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV

She also speaks about the development of Rubicon in the video sector as a “safe” space for both buyers and sellers.

This video was produced at the Beet.TV executive retreat presented by Videology. You can find more videos from the session here.

By Andy Plesser on February 16, 2016February 17, 2016 @beet_tv

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With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak

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