For AOL, Mobile is Now “Foundational,” CMO Kline

BARCELONA — With its acquisition by Verizon last year, coupled with the rapid consumer adoption, mobile – and mobile video in particular, has become “foundational” to the business of AOL, explains Allie Kline, CMO in this interview with Beet.TV

While mobile is the focus, the industry is still “chasing the consumer” who has adopted mobile before the publishing and advertising models have been set, she notes.

This video was is part of Beet.TV’s coverage of Mobile World Congress presented by Light Reaction. Please visit this page for additional videos from Barcelona.

By Andy Plesser on March 9, 2016March 9, 2016 @beet_tv

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For AOL, Mobile is Now “Foundational,” CMO Kline

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