AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video.

Advertisers will be able to bring their own data to a self-service, “private marketplace.” They will be able to see results in a fully transparent manner, explains Jason Brown, VP for National Advertising Sales at AT&T AdWorks.

The new programmatic marketplace is powered by Videology. Details of the AT&T plan was discussed on Thursday at an industry event on advanced TV presented by Videology in Manhattan. We interviewed Brown there.

News of the plans at AT&T was reported earlier today by the Wall Street Journal.

We interviewed him at the Videology Full Frontal Conference in New York. Please watch other videos from Beet’s coverage here.

By Andy Plesser on March 3, 2016March 16, 2016 @beet_tv

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AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

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