VAIL, CO — It’s now five years since Brian Morrissey left Adweek to form Digiday, the site covering media and marketing that has grown in to an industry must-read. What’s next? More besides media and marketing.
Digiday is soon to expand in to other topics and regions, Morrissey tells Beet.TV in this video interview.
“We’re looking to launch new brands in other verticals, take our model and tweak it and apply it to similar models to media and marketing but different industries,” he says.
For anyone hoping that may suggest mission creep on Digiday’s part, Morrissey says staying true to a USP is key – for his site, and all other publishers. He calls it “the power of building a differentiated brand”.
“At Digiday, we believe in having a focused brand,” says Morrissey, speaking at his own Digiday Publishing Summit in Colorado. “There is going to be a reckoning for publishers that haven’t focused solely on audience development.”
Digiday ha grown to number 54 people, including expanding its London team from two to three and a growing roster of events in Europe.
Next up, Morrissey aims to be big in Japan. Having struck a JV with local publisher Infobahn in September, a first Asian conference is coming up in Kyoto in June.
This interview took place at the Digiday Publishing Summit in Vail, Colorado, in March.
