LONDON — The recent acquisition of SSP StickyADS.tv marks a global expansion of the company’s programmatic TV offering, explains Thomas Bremond, managing director FreeWheel in the EU, in this interview with Beet.TV
He explains that FreeWheel works with some 90 percent of U.S. broadcasters and operators. And, the company is well entrenched in the U.K. with Sky and Channel 4, he says in this interview.
Bremond says that the company is evaluating opportunities in other regions including Asia.
“The US started four or five years ago with VOD. In Japan, programmers only started six months ago, putting programs on VOD platforms,” Bremond – just back from a trip to Asia – tells Beet.TV in this video interview.
“Customers are demanding more premium products. This is the beginning of opportunities to go and build in these markets.”
November 2015 research by Digital InFact found the proportion of Japanese advertisers that had placed VOD ads rose from 20% to 37.8% through 2015, still a minority.
This video was produced in London as part of our Addressable & Advanced TV Summit hosted by Sky Media and presented by FreeWheel and Invidi. Please visit this page for additional segments from the event.
