In episode 3 of 12, Ashley looks at the 4Ps of marketing for TV; Product, Price, Place and Promotion, and explores why marketing is key to re-imagining a media business model to ensure survival and sustainable profitability.
She suggests that perhaps the 4 Ps of advertising are a bit different, given the convergence of video across platforms including television, desktop, mobile, and OTT, and require better Planning, Productization, Packaging, and Pricing strategies.
This is episode is part of a 12 part editorial series co-published by Beet.TV and Furious Corp. called, “Building the Adaptable Media Enterprise.”
