Beet Commentary: The Television BCG Matrix, Ashley Swartz explains

Everyone has heard or used the phrase,”upper right quadrant”, but what does that mean? Well, the BCG [Boston Consulting Group] matrix is a steadfast strategic tool of MBAs and overpaid consultants to analyze a market or company’s health. In episode 4, Swartz maps the TV, Video, distribution and technology players on this matrix and for the purpose of evaluating the health of our industry, its players, and who makes for a good investment.

This is episode is part of a 12 part editorial series co-published by Beet.TV and Furious Corp. called, “Building the Adaptable Media Enterprise.”

By Ashley Swartz on June 13, 2016June 13, 2016 @redfurynyc

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Beet Commentary: The Television BCG Matrix, Ashley Swartz explains

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