Media Biz is Shifting from Digital to TV/Premium Video, NBCu’s Linda Yaccarino

CANNES – In light of a successful TV Upfront season and other developments, there is an “obvious” shift from an “over application” of digital video to TV or premium video in decision making of marketers, says Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBC Universal, in this interview with Beet.TV

This video was recorded at Cannes Lions 2016 at a Beet.TV leadership summit on advanced television and advertising hosted by Carat. For more segments from the session, please visit this page.

By Andy Plesser on July 4, 2016July 4, 2016 @beet_tv

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Media Biz is Shifting from Digital to TV/Premium Video, NBCu’s Linda Yaccarino

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