Bloomberg Media has already built a strong following for one of its first big sponsored video series, Hello World. Now the business news org is looking to follow that up by unveiling a couple more projects in September.
Global marketing head Amy Marks says the company is previewing “Big Problems, Big Thinkers” and “Peer-To-Peer” at the DMEXCO conference in Germany next month.
Just as Hello World, the stylish series about groundbreaking technology, is sponsored by CA Technologies, “Big Problems, Big Thinkers” will be bankrolled by Cisco.
“It’s a big enough show that we moved it to September timing,” Marks tells Beet.TV. “It features some of the world’s brightest thinkers, including the Dalai Lama, Warren Buffett, Steven Soderberg and many more, talking about some of the toughest the problems that face the world today.
“Cisco came on board as a partner. They didn’t want to run advertising alongside this program. They wanted to tell their story and how they impact the environment – how everything they do relates to the topics in this incredible program. We are creating 12 minutes of animation for them.”
Bloomberg Media recently rebranded is custom content studio Kinection to make such spots for brands.
Hello World has already proven itself to be an exhilarating, colorful and fascinating look at big inventions. If Bloomberg’s next series can live up, the publisher could similarly snag audiences to woo advertisers.
This video is part of “The Road to DMEXCO ’16,” a lead-up series with key influencers on the topics and trends to be addressed at DMEXCO. This series is presented by YuMe. Please visit this page for additional segments.
