The Digital Content NewFronts, a season when digital publishers line up to showcase their upcoming content roster to ad buyers, is now in to its ninth year.
In that time, the series of pitches has grown to sit alongside TV’s upfronts as a way to secure advanced ad sales.
And Jason Hill has seen its maturation. In this interview with Beet.TV, the global head of media for financial services company BlackRock says he was impressed with the latest procession, and spotted three trends.
- “Every publisher seems to have an interesting pitch on video.”
- “Everybody’s talking about what they’re doing in audio.”
- “Everybody’s talking about virtual and augmented reality.”
“They were talked about last year as on-the-horizon,” Hill observes. “They’re now ways that publishers have said, ‘this is what it can mean for you as an advertiser’.”
Hill says he has been impressed with the production quality on video series put together by the likes of Conde Nast and Business Insider – long-form packages normally associated with full-fledged TV networks.
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.
