Knowing that trying to be an entrepreneur can be “lonely and terrifying,” Entrepreneur.com has bulked up its own content creation output with a network of nearly 80 partners who have been down that particular road and have stories to tell.
At a time when so many people fear for their jobs, some are ready to say “I’m done with being on the rat race. They’re putting all their chips on the table and they’re all in for entrepreneurship,” says Entreprenuer.com Editorial Director Dan Bova.
More people across the country are supporting each other and working together to form their own businesses, Bova explains in this interview with Beet.TV at the Digital Content NewFronts. “I think that’s enabling people to make that scary step into entrepreneurship.”
On both television and digital video, “People are looking more and more for advice, and they looking for inspiration and I think that’s why you have so many viewers now.”
Entrepreneur’s editors and writers work with its in-house video team but the majority of video on its network “comes from over 78 trusted partners” including people like Gerard Adams, a self-described entrepreneur, angel investor and self-made millionaire at 24. “Their audience comes to us, our audience comes to them and both of our audiences grow,” Bova says.
Entrepreneur Network also is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on its own website as well as its apps on Amazon Fire, Roku and Apple TV.
“The people we talk to are brutally honest,” says Bova. “This is not an easy endeavor by any means. So they’ll tell you their first five ideas fell flat on their faces but the sixth one took off. It’s those kinds of stories that make you feel like you’re not alone.”
This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.
