NGL Media: Reaching Latinos With Premium Video And John Leguizamo

Most people don’t get to create one company with actor John Leguizamo. David Chitel, CEO & Founder of Hispanic-oriented video provider NGL Media, has done it twice.

At the Digital Content NewFronts, the company’s production division, NGL Studios, announced two new initiatives: Latin History For Morons, featuring Leguizamo, and a new platform called EOP Comedy: With Liberty and Comedy for All. In this interview with Beet.TV, Chitel talks about NGL’s proprietary video technology, its ability to reach Hispanic and multicultural Millennials with premium video and the 50 private marketplace deals it executed with advertisers in 2016.

This video is part of Beet.TV’s coverage of the IAB’s Digital Content NewFronts 2017. The series is sponsored by the IAB. For more videos from the #NewFronts, please visit this page.

By Steve Ellwanger on May 22, 2017 @steveellwanger

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NGL Media: Reaching Latinos With Premium Video And John Leguizamo

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