MIAMI – Personalized video provider Clinch has gained a bird’s-eye view inside the walled gardens of Facebook and Instagram. It’s one of just three companies out of several hundred applicants chosen to participate in Facebook’s global Marketing API Accelerator program, which concentrates on areas that are key to the social media giant.
“We’re the video company,” says Boaz Cohen, CPO & Head of Business Development at Clinch. “We’re building, with the help of their engineers and with the help of their business people, a personalization solution for Facebook and Instagram.”
The bottom line is that Clinch has a big head start on personalizing video at scale on two of the world’s biggest social media platforms, Cohen explains in this interview at the recent Beet Retreat Miami 2017.
“We’ve been working with them hand in hand in the past couple of months and we’re getting amazing support from their team and we’re very excited,” Cohen adds.
That work produced several alpha product releases “and we’re starting to work with brands and agencies on the new product, which is delivering personalization at scale on Facebook and Instagram.”
When discussing dynamic creative solutions for social media, Cohen believes what many agencies and brands are overlooking is effective, pre-campaign A/B testing. That’s as opposed to gaining retrospective insights post-campaign.
“What we’re trying to do is active A/B testing. Before the campaign even starts, utilizing the power of Facebook and Instagram to run different creative, different messages, and see which ones of them work.”
Clinch’s initial campaigns for clients were executed in Asia and Latin America. In September of 2017, it raised $3 million in Series A funding to bring its work to the United States, as TechCrunch reports. Its R&D team is based in Israel.
Much of the funding will be used to increase the size of Clinch’s engineering team and sales force, according to Cohen.
This video was produced at the Beet Retreat Miami, 2017 presented by Videology along with Alphonso and 605. For more videos from the event, please visit this page.
