Starcom’s Kristina Lutz is leaving the Digital Content NewFronts 2018 impressed by the quality of content in the marketplace and excited by the potential of the merged Meredith Corporation and Time Inc.
“I’ve been really impressed with the content that I’ve seen. I think over the last number of years we’ve seen the quality of this content,” Lutz, who is President, Investment at Starcom, says in this interview with Beet.TV.
In addition to quality content “there’s a lot of quantity,” Lutz adds. “But we’re seeing some real quality in what is coming through from all the partners this year. That excites me for our clients. I think there are a lot of areas of opportunity to integrate with that.”
Lutz is excited about what she heard from Meredith’s representatives “and the ability for the two companies to come together I think is really interesting. Looking forward to diving into that with our partners to talk about that opportunity.”
Asked about issues surrounding data, she hopes for a “continued understanding of transparency, and then taking that a bit further.”
NewFronts attendees heard a lot about brand safety, “minimization of fraud and having verification of our spots running in the right places is really important,” Lutz says.
She believes agency partners are more important than ever to help clients navigate together the changing landscape “and challenges and difficulties that we’re having right now. I feel closer to my clients than ever in terms of that partnership and hopefully we can help navigate these waters over the next few months.”
This video is part of Beet.TV’s coverage of the Digital Content NewFronts 2018. The series a co-presentation of Beet.TV and the IAB. Please see additional videos from the series on this page.
