LONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace.
For Amobee, the demand-side platform and analytics suite operator, that position seems to be getting bigger.
After already acquiring Ringring Media, AdJitsu, Gradient X, Adconion, Kontera and Turn, the Redwood City, CA, company this summer even bought up digital TV ad company Videology.
So, having itself been bought by SingTel in 2012, what is Amobee’s big plan?
“Our vision is to be an advertising platform for the converged world and we want to do that globally,” says Amobee COO Domenic Venuto in this video interview with Beet.TV.
“Our goal is to be an omnichannel DSP, and we’ve done that with social and display, and mobile, and now with Videology, we’re adding television and advanced television to that mix, which is super exciting on the buy side.
“And in fact, Videology comes with a supply side capabilities as well. So, we think that there’s great synergies in bringing the two together and creating a market place, and connecting both sides of the equation.”
Amobee snapped up big-hitting video ad tech company Videology for $100 million in July after the firm hit trouble, having filed for Chapter 11 bankruptcy protection.
It was another sign of consolidation in the advertising technology space.
For Venuto, it adds up to offering “optimization, portfolio management capabilities for greater yield and returns”.
This video is part of Beet.TV’s coverage of the Future of TV Advertising Forum 2018, London. The series is sponsored by Finecast. For more segments from the series, visit this page.
