RTL AdConnect Coming To America: Coruble Seeks D2C Dollars
Can a TV group from Luxembourg crack the US market for digital video advertising? Last year, acquiring SpotX, pan-European RTL Group created Video Marketplace (VMP), an initiative to combine various source of online video ad inventory which its AdConnect sales house represents. Now the outfit is doubling down on its US presence. “(When) I stepped … Continue reading RTL AdConnect Coming To America: Coruble Seeks D2C Dollars
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