They may be advertising on TV – but that doesn’t mean the growing wave of direct-to-consumer (D2C) brands is happy to get by simply building their image. In the emerging D2C landscape, the new brand beasts want to use TV to fuel real purchases. In 2019, that appears to be a real possibility. Whilst, historically, … Continue reading D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham