Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV.
The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving footprint across over 75 million households. Matched together, the unique datasets are expected to provide marketers with new insights to better allocate advertising inventory bought from Roku and from other publishers without additional tagging or integrations.
For an overview of the new alliance, we spoke with Tal Chalozin, co-founder and CTO of Innovid.
We interviewed him during Advertising Week.
This video is part of a series of interviews conducted during Advertising Week New York, 2019. This series is co-production of Beet.TV and Advertising Week. The series is sponsored by Roundel, a Target company. Please see more videos from Advertising Week right here.
