Email Is Under-Used And Episodic: Epsilon’s Benyo

It may date back to 1973 and have been overt-taken in the digital communication fashion stakes by Slack and social – but could email be due a comeback in marketing and communications? Of course, email marketing has remained popular throughout but, as brands got hooked on the targeting powers of digital advertising, many switched strategy. … Continue reading Email Is Under-Used And Episodic: Epsilon’s Benyo