SAN JUAN, PR —“TVision is a data and analytics company. And what we focus on is measuring something that’s never been measurable before, which is how do people actually watch TV. “ That provocative statement from TVision  President Luke McGuinness sums up the company’s approach to TV measurement.  TVision recruits panelists who agree to use … Continue reading Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness