Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”
SAN JUAN– When Target began using its own first-party data – comprised of information culled from 100 million guests – in its own marketing strategy, it saw a better performance than the past third-party data it had been using from partners. That data included online search, transaction and offline data, a key differentiator. “When you … Continue reading Roundel’s Kristi Argyilan: Shopper Marketing Is the “New Black”
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