Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters.
“The look and feel is a lot like linear television, or cable network TV,” says Scott. “Advertisers want to run their 30s and their 15s, and they want it to work just like that.”
Samsung TV+ is an ad-supported free app that is programmed into Samsung’s smart TVs. According to Scott, it’s one of the fastest growing apps on Samsung smart TVs, and channel and publisher partners has grown from 60 to nearly 100. That makes for “really high quality content and low-ad environments,” says Scott. It’s Samsung’s No. 2 ad-supported app.
“What’s great is you buy the TV, open the box and you have 80 channels – it’s just like cable, but it’s free,” says Scott. “Nothing’s ever been free in marketing. A lot of that has happened with adoption, and discovery and new ways of working.” Partners include Vevo.
While Samsung TV+ is positioning itself as a modern, forward-looking partner for advertisers, Scott says the audience is still the top priority.
“One thing we’re really concerned with is viewer experience, so you’ll see fewer ad pods, lighter ad load, less ads in a break,” he says. “You want a real engaged experienced with advertisers and consumers and brands on television.”
This video is part of a series produced at CES 2020 called Television Redefined, sponsored by Samsung Ads. For more videos, please visit this page.
