Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
SAN JUAN, PR — In the new world of advanced TV advertising, brands can measure consumer outcomes like website visits and product purchases, and link them back to actual TV ad exposure. But too few brands are doing so, because vested interests and a lack of action stand in the way. That is according to … Continue reading Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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