Brands Coming Back To News: Horizon’s Koenigsberg
An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news, according to one ad agency leader. In March, many brands began using brand safety tools’ keyword blacklisting features to dodge ad inventory adjacent to coronavirus news, or simply pulled out of news altogether, fearing that … Continue reading Brands Coming Back To News: Horizon’s Koenigsberg
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