Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
The blockchain initiative set up by Comcast’s FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter’s Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was … Continue reading Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
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