Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever

For the past two years at the NewFronts, Digitas has stressed “authenticity and trust” as its core themes in it presentations. That approach to marketing is more central than ever this year, says Jodi Robinson, CEO of Digitas North America, in this interview with Beet.TV

In 2008, Digitas founded what was then called the the Digital Content NewFronts, and it remains the sole agency to present at the annual event which is now managed by the IAB. This year is will be “virtual” with presentations from June 22 – 26. To find find out more and to request an invitation, visit this page.

This video is a preview in a series leading up to the 2020 IAB NewFronts. Please visit this page for additional segments from the Road to the NewFronts 2020. This Beet.TV series is presented by the IAB.

By Andy Plesser on June 15, 2020June 15, 2020 @beet_tv

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Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever

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