MOUNTAIN VIEW, CA – With some marketers becoming more skeptical toward top-of-funnel, awareness-driving campaigns in a tricky economy, television is being challenged to transform itself into a digital-style medium that can offer guaranteeable results. One expression of that is attribution technology that can link up a known exposure to a TV ad with a consequential … Continue reading Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay