Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
“Reach people as they cook, study, travel, work out, stream what they love.” That is Spotify’s sale pitch to advertisers. The music and podcast service clocked 185 million monthly active users supported by advertising in Q3 2020 – 31% up on the prior year – as it made €185 million from advertising, equating to a … Continue reading Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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