The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear TV buyers across 52 US TV networks. Invest TV employs a user interface to enable automated buying and unified reach. Earlier this year, AMC Networks, Disney and WarnerMedia became the first programmers offering national linear … Continue reading TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage