Marketers are seeking to boost the efficiency of their media buying as the economic fallout of the pandemic pressures their advertising budgets. The demand for greater efficiency makes transparency a bigger a priority in ensuring they’re reaching the right audiences with their media buys. “Agencies and marketers are cost-conscious,” Sarah Warner Harms, vice president and … Continue reading Media Buyers Prioritize Transparency to Drive Efficiency: Xandr’s Sarah Warner Harms