National Addressable Is A Game-Changer: ViacomCBS’ Dean
Steadily, national US television is learning the same kind of ad tricks that local cable has enjoyed for some time – but the end result could be so much greater. ViacomCBS this month heralded a “breakthrough” when it delivered what it called the “first ever” addressable ad impressions in live national broadcast TV via a … Continue reading National Addressable Is A Game-Changer: ViacomCBS’ Dean
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