In 2021, TV isn’t just “TV” anymore”. Once upon a time, TV ads were sold against rough demographics. Now that internet-enabled TV services are bringing targetability and data, TV is changing. In this video interview with Beet.TV, Comscore’s chief product officer David Algranati says that is prompting a re-assessment of how “TV” must be measured … Continue reading Three Trends Rebooting TV Measurement: Comscore’s Algranati