Audience data will play a bigger role in this year’s upfront sales season as TV networks tout their strengths in reaching consumers among a bigger variety of platforms. Ad-based video-on-demand (AVOD) services will be more prominent amid the broad shift to media consumption on connected devices like smart TVs and mobile phones. “The upfront this … Continue reading Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano