Advertising campaign success and agency compensation are increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me.
She speaks about the 4A’s four pillars of media responsibility. And reflects on how the pandemic and the racial justice movement of the past year have accelerated change.
Please Join Marla, Kirk McDonal and others on June 23
Please join me and Marla, GroupM NA CEO Kirk McDonald, and other industry leaders, on June 23 at 1 p.m. on for our #ResponsibleMedia Global Forum, live on LinkedIn Live, Twitter and YouTube. The project is being co-produced by Beet.TV, GroupM and the 4A’s. For more information, please visit this page.
Listen up to the #BeetCast!
Many thanks to the BeetCast sponsor Mediaocean. Make sure to sign up for the BeetCast on your favorite podcast platform or listen right here.
Thank you for listening. I hope you enjoy the episode.
