There’s a growing theory that diminishing views to ad-funded content may be offset by increased effectiveness from targeting and personalizing those ads. But that is only going to come about if ad production and delivery channels are themselves wired up to support this addressability. In this video interview with Beet.TV, Anush Prabhu, US Chief Strategy … Continue reading The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable