Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
A month after raising $270 million in its IPO, ad verification company Integral Ad Science (IAS) is spending almost that much to buy a further step into the world of connected TV (CTV). IAS announced it had acquired Publica, a CTV ads server platform, for $220 million in cash and stock. Now it plans to … Continue reading Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
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