LOS ANGELES — If anyone wanted to understand the clamor to reinvent the TV ad measurement space, they need only look at the Lumascape-like graphic Kelly Abcarian presented at the recent Beet Retreat in Santa Monica. Transformation is a journey—and if we’re ever going to get there, we’re going to need a map. So proud … Continue reading Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’