It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

Very happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media

We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry.

In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around gaming.

We all know gaming is huge. But how to make it work for marketers is not easy. But Dentsu, with its long-time work in the Japanese gaming industry, is uniquely positioned, Doug explains.

And we chat about the future of media, privacy, targeting. Great conversation.

Thank you, Doug, for joining and for your leadership and support for Beet.TV over the years.

Thanks to our podcast sponsor TransUnion.

And thank you for listening. I hope you enjoy the episode.

By Andy Plesser on November 15, 2021November 15, 2021 @beet_tv

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It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers

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