LOS ANGELES – When one of the world’s largest media buyers plugs contextual targeting into its connected TV offering, you know the new practice is about to get a leg-up. That’s what GroupM’s Finecast did in November, when it announced it would make IRIS.TV’s contextual targeting and brand safety tools available to its US local … Continue reading IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite