The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
If the traditional TV meter disappears as the standard by which viewing behavior is measured, don’t expect it to be replaced by just one alternative. In this video interview with Beet.TV, one TV ad-tech exec says the industry should expect to accommodate a multitude of Nielsen alternatives. And, says Samba TV’s Ashwin Navin, that future … Continue reading The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
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