A retail category as seemingly distinct as “health and beauty” is not necessarily as one-dimensional as many may think. Case in point – UK health retailer Boots, a sister to Walgreens, sells an increasingly diverse range of products and services. In this video interview with Beet.TV, Boots CMO Pete Markey says the company is evolving … Continue reading UK Health Retailer Boots Leaning Into Targeted TV: CMO Markey