My guest this week is Louisa Wong, Wavemaker CEO of the Americas.
She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk.
She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago.
In July 2020, she was tapped to head the Americas region for GroupM’s Wavemaker.
Two weeks ago, Wavemaker was named Media Agency of 2021 by MediaPost.
In our conversation, she speaks about her career and her perspective on racial bias in the United States as a British Asian. She speaks of her hopes that her work will lead society to a better place.
And she speaks about the evolving role of the media agency and the direction of Wavemaker with a range of brands including several, new disrupter companies.
Great conversation. Thanks Louisa.
Thanks to the BeetCast sponsor TransUnion.
And thank you for listening. I hope you enjoy the episode.
Note: This episode was originally published this past June.
