Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast

On this week’s BeetCast, we caught up with Nathan Brown Global Chief Strategy Officer at UM, for a chat about innovation and how his agency is partnering with brands to make them “Futureproof”.

Futureproof is the global positing of UM.

Key to success is identifying the future customer for a brand’s goods and services. In our chat, Nathan speaks about the power of data in targeting future consumers and he explains the value that IPG’s Acxiom unit brings to making this solution possible.

Great conversation. Thank you, Nathan, for speaking with me.

Thanks to our podcast sponsor Mediaocean

And thank you for listening. I hope you enjoy the episode.

By E. James Ford on January 17, 2022 @ejimford

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Making Brands “Futureproof” by Understanding the Next Consumer, UM’s Nathan Brown on the #BeetCast

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