OTT, CTV, SVOD, FAST – whichever acronym you care to use, there’s no escaping the fact that each is just another variant for the same thing, television. For all the industry’s contortions to make the new TV ad infrastructure work, the end result – TV ads – looks an awful lot like the old world … Continue reading TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar