WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
Amid a tumultuous period in which its owner AT&T agreed to spin it out into a merger with Discovery, WarnerMedia has set itself up to count its audiences across platforms, by announcing the winners of a beauty contest. WarnerMedia has picked Comscore, iSpot.TV and VideoAmp from a field of up to around a dozen hopefuls … Continue reading WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
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