Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch
SAN JUAN, Puerto Rico – Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, … Continue reading Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch
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