VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’
SAN JUAN, Puerto Rico – The proliferation of “walled garden” media environments has challenged advertisers to find ways to get a more unified view of consumers. Social media platforms, search engines, connected TV apps and ecommerce companies jealously guard their relationships with customers and their first-party data. TiVo, the digital video recorder pioneer, has vast troves … Continue reading VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’
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