SAN JUAN, Puerto Rico – The current US upfront TV ad sales season looks like being notable for two trends: A bounce-back in post-lockdown advertiser spend. The migration of some of that spend toward advanced and connected TV executions. In this video interview with Beet.TV, Beau Ordemann, Head of Advanced TV, Yahoo!, says his company … Continue reading Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV