CTV Ad Growth Suggests Big Demand for Addressable Linear TV: Scripps’s Tom Sly
Millions of U.S. households are hooking up their televisions to the internet, opening up a chance to see a wider selection of programming from the growing number of connected TV apps. Those viewers expect to have a viewing experience that’s equal to or better than traditional television, though technical hiccups can still get in the … Continue reading CTV Ad Growth Suggests Big Demand for Addressable Linear TV: Scripps’s Tom Sly
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