It was one of the pioneers of satellite-delivered television. Now DirecTV is carving a role for itself as a provider of streaming TV shows and advertising. In this video interview with Beet.TV, Matt Van Houten, SVP, Product & Business Development, DirecTV Video Advertising, explains what is coming next. Addressable OG DirecTV has been offering ad … Continue reading Satellite To Streaming: DIRECTV’s Van Houten Plans Ad Innovation